I am currently creating an advertising portfolio for a subject at uni, and one of my favourite advertisers have got to be Lego. Simple, classic, with loads of messages. Their adverts speak to the children and the childish in the simplest way possible and with a great impact. It awakens nostalgia, childhood memories and happy thoughts. And, it makes me want to play with Lego!
My favourite adverts of all time. Cheesy and sentimental - yes. But also humorous and sweet and beautifully created with amazing visuals. In my opinion anyway. The 2013 Super Bowl was no exception. Not a bad way to advertise your brand, through beautiful, powerful, loyal horses.
The new advertising campaign for the 5th season of Mad Men is definitely touching the boundaries of good taste. Especially considering the American history and one date in particular. Does people jumping from skyscrapers and flying through the air ring a bell?
If it is reasonable or not to compare Jon Draper to 9/11 is questionable, but this campaign has surely created attention, positive or negative.
I guess this raises the eternal question – Is there any such thing as bad publicity?
I personally find the ads and the trailer beautifully visual and designed, and the way they are left unfinished undoubtedly creates interest in the audience. But are they bad taste? Possibly. I will leave that up to you to decide.
The Mad Men campaign was developed at The Richards Group by creative director/copywriter Lennon Courtney, creative director/art director Craig Anderson, copywriter Gina Roberts, art director Kyle Kelly.