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Marketing

For the ones with beards

You think you’ve seen it all, and then something like this pop up on your twitter timeline. A US ad agency has introduced Beardvertising. Basically, the idea is to make some money off your beard by having a small advert clipped to your chin-locks. Or as they call it, a “beardboard”. Like a billboard. In a beard (I think we got it now).

If you have a beard and want to put it to work, you can sign up on the website. I personally don’t expect to run into many of these anytime soon, but the idea is sure to get som viral-ness going.

Image

Image screenshot from beardvertising.com


Exam time

I have lost count of the amount of times I have cursed myself for not having a photogenic memory in the last 2 weeks. Or the times that I have wondered if there is any other way than hard work to remember all the facts, processes and definitions that marketing and PR exams contain.

The answer I’ve come up with is no. Sadly. There is no easy way around exams. I guess the best bet is to keep up with the reading throughout the year, but even if you do so, if you are anything like me, you’ll spend the days before the exam going through the possible subjects in slight panic and repeating process steps over, and over, and over to yourself, wondering why you just can’t seem to remember anymore information.

And sometimes, when you have reached the point where anything you are reading or citing to yourself is just not attaching inside your brain, it’s better to take a break and get some fresh air and a sunburn, and throw some balls around. Which is what I have been doing on a few occasions during this exam period. The sunburn was actually obtained during a last minute revision (I know you shouldn’t do that, but it makes me feel better) before a Market Research exam, which probably explains why I didn’t pay attention to the fluorescent red colour appearing on my skin.

And now, with only one exam to go, although my brain feels really tired, I am extremely motivated. Only one more opportunity to put in an extra effort. It would be stupid not to, really. At least summer is just around the corner. Friends, travel, work, interning and adventures, which is probably the biggest motivation of them all.

 From top left: Sunburn before Marketing Research exam, candles making revision nicer,  handing in coursework and the good/terrified feeling that comes with it, procrastination-muffins, hardcore revision at the library on a sunny day with Therese and Lina, a ‘time out’ day in Kennington with petanque and mandatory moustaches (middle), another coursework farewell, revision material, aka things I had to remember for my Consumer Psychology exam. 


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