The new advertising campaign for the 5th season of Mad Men is definitely touching the boundaries of good taste. Especially considering the American history and one date in particular. Does people jumping from skyscrapers and flying through the air ring a bell?
If it is reasonable or not to compare Jon Draper to 9/11 is questionable, but this campaign has surely created attention, positive or negative.
I guess this raises the eternal question – Is there any such thing as bad publicity?
I personally find the ads and the trailer beautifully visual and designed, and the way they are left unfinished undoubtedly creates interest in the audience. But are they bad taste? Possibly. I will leave that up to you to decide.
The Mad Men campaign was developed at The Richards Group by creative director/copywriter Lennon Courtney, creative director/art director Craig Anderson, copywriter Gina Roberts, art director Kyle Kelly.