Mad Men billboards crossing the line?

The new advertising campaign for the 5th season of Mad Men is definitely touching the boundaries of good taste. Especially considering the American history and one date in particular. Does people jumping from skyscrapers and flying through the air ring a bell?

If it is reasonable or not to compare Jon Draper to 9/11 is questionable, but this campaign has surely created attention, positive or negative.

I guess this raises the eternal question – Is there any such thing as bad publicity?

I personally find the ads and the trailer beautifully visual and designed, and the way they are left unfinished undoubtedly creates interest in the audience. But are they bad taste? Possibly. I will leave that up to you to decide.

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The Mad Men campaign was developed at The Richards Group by creative director/copywriter Lennon Courtney, creative director/art director Craig Anderson, copywriter Gina Roberts, art director Kyle Kelly.

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4 thoughts on “Mad Men billboards crossing the line?

  1. I’m more like finding it a bit ugly because it looks like a real person falling down from the roof when you see it from a distance. But I don’t really see the connection to 9/11?

    I know I sound harsh now, but aren’t people being a little bit sensitive? I’m not the one to judge and I didn’t know anyone involved in 9/11, but I don’t see why they can’t let a man fall from a roof top in an advertising compain? Other than it could look to real and people could get scared…

  2. Definitely. And most of the critic I’ve seen is coming from American sources. I don’t think Europeans would immediately connect it to 9/11, but as Mad Men is an american show, it makes sense that it creates a lot of attention.

    1. Yeah, I can imagine that. And yeah, bad attention is often better than no attention, I guess 🙂 I also think it’s pretty cool. But I do see the problem…

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